How the trailer would be consumed

The target audience would find the trailer using a veriety of digital technology for example, TV, radio, internet and cinema making the audience known as 'Technofiles', I believe this is the case because the target audience is the range of 15-24 they can control what they do and what they want to see they could do this through the internet, you tube and see the trailer under the genre of trailer that they have been watching previously.

 

A way of the trailer being consumed would be through watching other films at the cinema or on DVD where you would pay to watch the film but get free advertisment.