The film trailer we have produced is successful in ways that we have followed conventions of the genre, horror. We have also followed theorists such as 'Todorov's' which is when a state of equilibrium was always at the start of the trailer, and then problems are stated disturbed. We have also left a code of enigma of a 'red herring' effect which is one of the effects that we found when we were researching into horror trailers. We did this because we wanted to leave the audience unknown of who the killer was and what was going to happen next which is what we wanted so they would go and see the film.
I believe that we have used specific codes and conventions through our trailer such as dark lighting, long shots of isolation, panning of the mise en scene to show vunerbility and isolation.
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